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PROBLEMS OF INNOVATIVE DEVELOPMENT OF TOURISM INDUSTRY IN UKRAINE

he purpose of the paper is to investigate and identify problems and prospects for the development of tourist services in the territory of Ukraine.The article highlights the results of studies on the development of tourism in Ukraine. The results of tourist streams of Ukraine during 2000-2018 are presented, problems and prospects of development of tourism industry in Ukraine are analyzed (namely, which regions are the most tourist attractiveness for foreign tourists). The methodology of the study was to use a combination of methods: dialectical,

MANAGEMENT OF RISKS IN THE ACTIVITY OF INDUSTRIAL ENTERPRISES: ESSENCE AND CLASSIFICATION

The subject of research – risks in the activity of industrial enterprises: essence and classification.The purpose of the article is to study existing approaches to the interpretation of the concept of “risk” and develop its own definition of “risk”, analysis and classification of risks arising in the activities of industrial enterprises, the development of its own classification of the most common and actual risks of an industrial enterprise. Methodology of work – used methods of synthesis,

HUMAN CAPITAL FORMATION BY MEANS OF EDUCATION

Subject of research – the process of formation of human capital by means of education Formation of human capital by means of education. The purpose of writing the article is to formulate theoretical approaches that determine the role of education in the formation of human capital in Ukraine. Methodology of work – system-structural and comparative analyzes (for the formation of human capital in educational institutions); monographic (when studying the problem of human capital formation and its components in Ukraine and in developed countries of the world);

AGRARIAN RECEIPTS AS A TOOL FOR THE STRUCTURAL TRANSFORMATION OF FINANCIAL AND CREDIT RELATIONS IN THE AGRARIAN BUSINESS OF THE REGION

The subject of the research – is a set of organizational-economic relations arising in the process of structural transformation of financial and credit relations in the agricultural business. The purpose of the article is a retrospective analysis of structural transformations of financial and credit relations in the agricultural business, evaluation of the effectiveness and feasibility of the introduction of agricultural receipts as a new instrument of lending to the agricultural business of the regions. Methodology of work – system-structural and comparative analyzes (to determine the effectiveness of the crediting mechanism according to the agricultural receipts of the farmers of the region);

THE MAIN WAYS TO COLLECT CLIENTS EMAIL-ADDRESSES IN THE IMPLEMENTATION OF EMAIL-MARKETING

The subject of the research is a set of methods for collecting emailaddresses of users as part of the implementation of the company’s email marketing strategy.The purpose of writing this article is to study the main approaches to the formation of the company’s base of potential customers emailaddresses to increase conversion as a result of using a comprehensive email-marketing strategy. Methodology. The research methodology is to use a combination of methods: system-structural and comparative analyzes (to form a mechanism for the effective functioning of the company’s email-marketing);