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USING THE CONCEPT OF MANAGING THE ENTERPRISE’S IMAGE IN IMPROVING ITS COMPETITIVENESS

The article deals with the essence of the image, its influence on the ability and strategic management of the enterprise development, literary sources on this problem, suggestions on forming the image of the enterprise and innovative management system.

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INNOVATIVE APPROACHES TO MANAGING HIGHER EDUCATION FACILITIES BY ORGANIZING CULTURE AND PSYCHOLOGICAL MICROCLIMATE FORMATION

The paper defines the basic concepts of educational management for higher education institutions. The newest innovative structure of the modern higher education institution for improving the educational process through resource management is analyzed. The new role of the heads of the educational establishment – the rector and pro-rectors – is substantiated. The influence of organizational culture and formation of moral-psychological microclimate on the management of higher education institution is analyzed. The results of sociological research are analyzed and recommendations are given

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INNOVATIVE COMPONENT OF GEOLOGICAL TOURISM DEVELOPMENT

The article reveals the essence of the innovative component of the development of tourism. The main marketing functions necessary for successful promotion of the tourist product are highlighted. Recreational terrain tours and geocaching, which effectively complement geological tourism, are analyzed.

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CURRENT STATUS AND PROSPECTS OF DEVELOPMENT OF ACTUAL CALCULATIONS IN AGRARIAN INSURANCE

Agrarian insurance, as an important element of protecting agriculture from the whims of nature, originated in the 1920s and reached a high level of development, especially in countries such as the United States, Canada and Spain. There are many modifications to agricultural insurance programs in the world, but none of them can function without the use of data and calculations.

Currently, actuarial calculations cover a system of statistical and mathematical probabilistic methods for calculating tariff rates and the spectrum of financial performance in agrarian insurance.

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SEASONAL PRICE RISKS IN AGRICULTURE

The article is devoted to the problem of forecasting prices and insurance of seasonal insurance risks for crops using the method of seasonal indices. The work reveals the concepts: economic forecasting, additive model, multiplicative model, seasonality. The theoretical aspects of forecasting and features of the seasonal index method algorithm are considered. The trend model predicts crop prices.

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DEVELOPMENT OF THE FINANCIAL PLANNING MECHANISM AT THE ENTERPRISES OF THE FORESTRY INDUSTRY OF UKRAINE

The article highlights the main problems associated with the organization of financial planning in the forestry enterprises of the country, and identifies the factors that limit the use of financial planning in forestry enterprises. Based on the research, the main goals, objectives and functions of the system of financial control of forestry enterprises as a factor of strategic planning implementation and management are revealed. The stages of establishing a system of financial control of forestry enterprises have been formed and concrete measures have been proposed to implement a system of control over the main financial indicators.

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